Since the reform and opening up, stone has also become one of the important raw materials of highways, bridges, decoration, real estate, relying on the rapid development of the real estate industry and real estate industry, China's stone wholesale industry has made great achievements, then let's understand the stone wholesale industry market status analysis and countermeasures!
First, the stone wholesale market presents obvious regional characteristics China has formed several large stone bases, accounting for 89.4% of the total number of enterprises. China's stone production is mainly distributed in Henan to the central part of Henan, southern Fujian, Guangdong, eastern Shandong and other 4 stone industry centers, at present China is the largest stone processing trade base in Asia. According to official statistics, Fujian, Henan, Guangdong, Shandong stone enterprises are 4172, 3717, 2453, 3663, in addition, Sichuan, Shanxi, Hebei, Inner Mongolia, Yunnan, Guangxi, Xinjiang, Anhui and other provinces also have a certain number of varieties of mining and processing, of which Fujian and Henan are raw materials and processing production provinces, while Guangdong is mainly engaged in imported stone processing, stone market presents obvious regional characteristics.
Stone consumer market
In the stone industry, consumers seem to be changing the balance of power within the industry. Consumers have a wide range of options, and switching costs are almost zero. As the relevant information on the cost of stone wholesale manufacturers becomes more transparent, and the role of the Internet as a powerful sales and sales channel, this environment forces enterprises in the stone industry to improve their core competitiveness, service is crucial, if you can win customers with more professional and in place services, who can win the market?
Through the above analysis, it can be seen that the stone industry is in a stage of rapid development, with good policy support, only follow the principle of competition scientific analysis of all aspects of competitive pressure, under the five competitive pressures, the threat of existing competitors is manifested as existing competitors, suppliers and consumer markets prominent. To provide customers with more professional and in-depth services, in order to form an advantage, win the competition, win the competition.
Three. Stone wholesale industry competition disorder
Official statistics show that due to the low concentration of the stone industry and the poor scale effect, stone enterprises are still at the low end of the industrial chain and their international competitiveness is low. Among the 21,192 stone enterprises, 16,504 are private enterprises, accounting for 79.5%. The vast majority of stone enterprises are small private enterprises, with the growth of industrial clusters and changes in the external competition situation, the industry competition is disorderly, the industrial structure is unreasonable, and it is limited to enterprise development and industrial upgrading.
Limited product development
First of all, the homogenization of products in the stone wholesale industry has intensified the vicious competition in the market, especially affected by the economic recession and real estate control policies, but with the transparency of prices and the intensification of competition, not only can not reduce the pressure on inventory, the development speed of the stone industry has slowed down, and the inventory problem is serious. Some enterprises carry out low-price promotions on the backlog of scattered inventory, which brings purchase prospects and negative chain reactions to the market, forming vicious competition. Third, after enterprises develop high-profit products, they do not consider improving product quality and product added value, but consider reducing costs, lacking the concept of the overall situation and sustainable development. The lack of stone standards and the lagging construction of standardization system have brought challenges to stone production and industry management, and have also become opportunities for low-quality products. Five. Lack of brands Most of China's stone is small and medium-sized enterprises, almost no large and extra-large enterprises, mostly for individuals, private, collective and other small and medium-sized enterprises mining and processing enterprises, lack of certain brand awareness. The first is that the construction of specialized trading markets is relatively weak. Secondly, the marketing methods of enterprises are too simple, lacking the marketing concept of front shop and back factory, traditional customer visits, overall situation concept and sustainable development. In addition, the stone companies identified in 2012 have begun to grow significantly, and this year's growth is more obvious, but the actual implementation of the company is also less than 600. Many stone companies do not incorporate brand development into their corporate development plans, and only 1,081 of the 21,192 stone companies surveyed have network marketing awareness, accounting for only 5.1% of all surveyed enterprises. However, in the process of operation, it often only pays attention to product prices, product sales, etc., testing the sustainable development of China's stone industry, and the stone industry urgently needs structural optimization and brand upgrading.
The overall quality of human resources is not high
Official statistics show that it can be seen that more than 90% of China's stone enterprises account for more than 90%. The number of employees of small and medium-sized enterprises is small, the organizational structure is relatively simple, most of the main education level of enterprises is not high, most of the employees are junior high school or less education level, the number of employees in less than 10 people accounted for 19.7%, the number of employees below 50 stone enterprises accounted for 59.6%, less than 100 people of enterprises also accounted for 86.4%, lack of high-quality technical personnel and management talents are not strong in professionalism, can not compete with large enterprises, this is China's stone resource utilization rate, high production costs of enterprises.